Is Facebook Making Us Lonely - 911 Words

Since the beginning of time humankind has been revolutionary in the arts of technology. The invention of the wheel in cavemen times to the iphone in today s world, human beings are always inventing new gadgets to help our society or destroy. For instance, since the breakthrough of Facebook millions of users have subscribed to this social media, with it comes with â€Å"friends† however most of them are strangers. It is important to realize society has been so engrossed in the social media and internet that there has been a lost of human contact. In the first place, social media is a an extraordinary way to stay connect with friends, relatives, acquaintances, and significant other in reality this is not the case in real world, not electronically, but human contact world. According the article, â€Å" Is Facebook Making Us Lonely?† by Stephen Marche states how we as people have been dependent on the use of social media thus making us more lonely than before. As well we don t know about people’s lives until posted on the social media one example, is the tragic death of Yvette Vickers who died in her home and was not found until months later due to the celebrity s disconnection from the world. Marche states, â€Å"[Vickers] had long been a horror-movie icon, a symbol of Hollywood s capacity to exploit our most basic fears in the silliest ways; now she was an icon of a new and different kind of horror: our growing fear of loneliness† (60). Marche states about our dependence onShow MoreRelatedIs Facebook Maki ng Us Lonely?1274 Words   |  6 Pagesan author uses; all that it matters is how the author uses them to accomplish his or her goal of persuading the audience. For instance, in â€Å"Is Facebook Making Us Lonely?† by Stephen Marche, the purpose is to aware his audience from The Atlantic, magazine where it was first published, that technology and social media such as Facebook are making people lonely. Marche’s audience in this case is people with a high level of education most likely with a profession, and therefore, with high income. His medianRead MoreIs Facebook Making Us Lonely?1499 Words   |  6 Pagesconnected us in unimaginable ways, and introduced us to a world much larger than our humble backyards. Nowadays, nearly everyone has a Facebook, an Instagram, or a Twitter account. Grandparents, teenagers, children, and even some pets are a part of one social network or another. While websites like Facebook are great for sharing pictures, stories, and interests, b ut they are also capable of raising awareness about important issues that may have been overlooked. Recently, the overuse of Facebook was thoughtRead MoreIs Facebook Making Us Lonely?1568 Words   |  7 Pagesthe person did was logging in Facebook, Instagram, and other social network. Physical interactions compared to only talking behind a keyboard are much better ways to express ourselves. The article, â€Å"Is Facebook Making Us Lonely?† by Stephan Marche, he explained how the social network could affect loneliness at times. Marche believes that the social network can benefit people for their isolation who had never use media network. He studied the technology that can isolate us from the real world. The technologiesRead MoreIs Facebook Making Us Lonely?1236 Words   |  5 PagesEnglish 151- RW October 11, 2015 Facebook and Loneliness Are people still feeling lonely even though they are connected online? Stephen Marche, in his article Is Facebook Making Us Lonely ?, explains the correlation between using Facebook and loneliness. Facebook has been used worldwide for a long time and it has always been an interesting topic to debate on. Some people argue that Facebook is harmful by isolating people from others around, and that using Facebook might make people less satisfiedRead MoreIs Facebook Making Us Lonely595 Words   |  3 PagesSentence: The essay Stephen Marche wrote â€Å"Is Facebook Making Us Lonely† is talking about with the technology what the society looks like now, and social media like Facebook and twitter have made us more densely network than ever. Paragraph: In Stephen Marche’s article, Facebook is a reason people are becoming move lonely and standard. The relationship between technology and loneliness  is  strong.  According to the article people who spend their time on devices and social network sightsRead MoreIs Facebook Making Us Lonely?874 Words   |  4 Pages In his article, â€Å"Is Facebook Making Us Lonely?† Stephen Marche argues that Facebook is the vital cause for loneliness and is luring people away from social capital. According to Marche, social networking isolates individuals and creates distance, mostly amongst family members. For some, it is not only isolation but rather social loneliness. The author claims that health can also be effected by loneliness. Nowadays, due to very little verbal person to person communication, he writes that peopleRead MoreIs Facebook Making Us Lonely?1522 Words   |  7 PagesSocial media has connected us in ways we never imagined, and also introduced us to a world much larger than our humble backyards. Nowadays, nearly everyone has a Facebook, an Instagram, or a Twitter account. Grandparents, teenagers, children, and even some pets are a part of one social network or another. Websites like Facebook are great for sharing pictures, stories, and interests, but they are also capable of raising awareness about important issues that may have been overlooked before. RecentlyRead MoreIs Facebook Making Us Lonely?868 Words   |  4 Pages â€Å"Is Facebook Making Us Lonely?† In the article â€Å"Is Facebook Making Us Lonely?† Stephen Marche discusses why social media, specifically Facebook is making people more lonely and that â€Å"We have never been more detached from one another, or lonelier.†Marche is stating that people who use Facebook a lot or people who interact mostly online are more lonely than people who interact face to face in person, which is proved by research. Marche is also stating with research, that Facebook, along with lonelinessRead MoreIs Facebook Making Us Lonely Analysis1428 Words   |  6 Pagesin Marche’s â€Å"Is Facebook Making Us Lonely† Social media, like Facebook and Twitter seems to be growing popular worldwide in the last few years. Have you found yourself or someone else in an awkward situation and instantly pull out your phone to scrawl through Facebook or Twitter just to keep from talking to someone in the elevator or doctor’s office? Is social media like Facebook and Twitter making us lonely human beings? One man, Stephen Marche, wrote â€Å"Is Facebook Making Us Lonely,† published inRead MoreIs Facebook Making Us Lonely By Stephen Marche1003 Words   |  5 PagesIn the article, Is Facebook Making Us Lonely by Stephen Marche, the author claims that social media makes people become lonely. Marche’s article conducted vast amounts of research to support his claim. He presented many strong points in his article about on people becoming lonely due to the effects of social media. Although this article presented data on his claim of the increasing number of people becoming isolated, this art icle shows irrelevant research the data doesn’t necessarily prove his

Southern Gothic Style in Flannery O’Connor’s A Good Man is...

American literature refers to written or literary work produced in the area of the United States and Colonial America. It has many forms and different kinds of authors within its genre. One American author, Flannery OConnor, is known for her Southern Gothic style of writing. In her short story, A Good Man is Hard to Find OConnor uses the Southern Gothic style, brought on by her background, to establish various ties between the characters and their actions. Flannery OConnor was born in Savannah, Georgia on March 25, 1925. Growing up in the Deep South, her family was of Catholic religion. During her lifetime, OConnor wrote two novels and 32 short stories among other works. Many of her stories take place in the south such as†¦show more content†¦Bailey, the son of the character known as the Grandmother, decides to go to Florida anyway. Along their way to Florida with Bailey’s wife, the baby, and the two disobedient children; June Starr and John Wesley, the Grandmother is characterized as a senile, racist woman of bad judgment. This can be seen when along the ride she sees an African-American young boy and states, â€Å"Oh look at the cute little pickaninny!...Little niggers in the country don’t have things like we do. â€Å" (O’Connor 12). The climax of the story occurs as the family leaves Red Sammy’s Famous Barbecue and gets in a car accident with the Misfit himself. It is then safe to say that the assumption of the senile Grandmother is accurate due to the thought that runs through her mind, â€Å"A horrible thought came to her†¦the house that she had remembered so vividly was not in Georgia, but Tennessee,† (19). The Grandmother’s forgetfulness is in turn the direct cause of the accident and run-in with the Misfit. The two other escapees then murder the family one by one until it came time for the Grandmother to face the Misfit eye to eye, all by herself. After she tries to convince the Misfit that he was a good man and the name Misfit did not fit him at all she begins to refer to Jesus. Jesus was something the Misfit does not want to her about and as she leans to touch his shoulder he shoots the GrandmotherShow MoreRelatedAnalysis Of The Poem Southern Gothic 1566 Words   |  7 PagesMyszkowski English 1102 17 April 2016 Southern Gothic Literature In the 19th century, the Southern Gothic genre quickly became popular after Edgar Allen Poe poems in the 18th century. Most writings were formed around the Civil War era, which plays an enormous part in the tone and setting in Southern Gothic writing styles. (O’Connell 63) Southern Gothic writing elements consist of â€Å"horror, romance and psychological and domestic dramas† (63). The setting of Southern Gothic was always dingy and dark whichRead MoreGothic Literature : The Southern Gothic Fiction1476 Words   |  6 PagesAuthors use morbidly dark and eccentric characters combined with southern charm and the ever-present gender divide to tell stories that represent a writing style known as southern gothic literature. â€Å"Southern Gothic is a subgenre of Gothic fiction unique to American literature that takes place exclusively in the American South. Elements of a Gothic treatment of the South were apparent in the 19th century, ante- and post-bellum, in the grotesqu es of Henry Clay Lewis and the de-idealized visions ofRead MoreFlannery O Connor s Writing Style1680 Words   |  7 PagesFlannery O’connor is one of the most shinning stars in American literature. Her distinct writing style makes her work recognizable and outstanding from other literature works. Many critics have commented on Flannery O’connor’s narrative voice. Louise Blackwell discovers Miss O’Connor often wrote according to southern tradition by using symbols in people’s daily life to convey the theme in a more profound way. From the perspective of the O’connor’s writing technique, Shirley Foster speaks highly ofRead MoreFlannery O Connor Is Considered One Of The Most Successful Writer979 Words   |  4 PagesMary Flannery O’Connor is considered one of the most successful short story writers in history. She composed her works during a period of prosperity and economic boom following World War II. Although the economy wa s thriving, the 1950’s were a period of struggle for women’s rights, as well as other minorities. (Digital History) Based on her success, one could conclude O’Connor exceeded all barriers against women during the fifties. Flannery O’Connor’s life experiences based on her faith, her novelsRead MoreFlannery OConnor and Her Southern Gothic Style1187 Words   |  5 PagesFlannery O’Connor, known for her original Southern Gothic style of prose has been titled â€Å"the master of the short story† (O’Connor). Her application of symbolism and the themes of Southern religion deem her as one of the most influential writers in American history. Born in Savannah, Georgia in 1925 and raised in the South, O’Connor was socialized as a member of the Catholic Church which proves evident throughout her writings. She studied journalism at the University of Iowa, but quickly migratedRead MoreAnalysis Of O Connor s A Good Man1467 Words   |  6 Pagesstories. Flannery O’Connor was raised in Georgia during one of the rough time periods in the South. She puts multiple similarities in several of her stories like racism, using violence to redeem people, as well as the Old South versus the New South. O’Connor applies her writing style of Southern Gothic to show people the reality of what is happening in the South. She has put the issues that they have in different scenarios or situations that people could understand in her short stories, â€Å"A Good Man isRead More Flannery Oconnor1301 Words   |  6 Pagesreflected on how the world was dealing with the changes. Flannery O’Connor, a prominent Catholic writer from the South, was one of the many who examined society and shared their philosophies. O’Connor shocked her twentieth century readers with the haunting style and piercing questions in her short stories and novels, which were centered on a combination of her life experiences, her deep Catholic faith, and the literature of the time. Mary Flannery O’Connor was born in Savannah, Georgia in 1925 intoRead MoreA Good Man By Flannery O Connor1369 Words   |  6 PagesFlannery O’Connor is one of the most controversial and well known modern day Southern Gothic authors in America. When she came into prominence in 1955 with her first collection of short stories titled A Good Man is Hard to Find, it was met with criticism for being overtly violent and grotesque. One reviewer from Time magazine said the short stories were â€Å"witheringly sarcastic† and â€Å"written in a style as balefully direct as a death sentence† (Simpson 44). The reviewer went even further on to callRead MoreThe Cask Of Amontillado, By Edgar Allan Poe Essay1144 Words   |  5 PagesThe Antagonists in â€Å"The Cask of Amontillado† and â€Å"A Good Man Is Hard to Find† In â€Å"The Cask of Amontillado† by Edgar Allan Poe and in â€Å"A Good Man Is Hard to Find,† by Flannery O’Connor, the two central figures that drive the plot, and add the most cohesion to their respective stories are Montresor and The Misfit. Poe and O’Connor knew the importance of catching and maintaining the reader’s attention, so they did so through crafting the perfect flawed villains. Without these similar yet inherentlyRead MoreQuestions for Critical Thinking1690 Words   |  7 PagesQuestions for Critical Thinking A Good Man Is Hard to Find by Flannery O’Connor 1) What is the grandmother’s attitude toward the South as opposed to the rest of her family’s attitude, particularly her grandson’s? How do you account for the difference? In the short story â€Å"A Good Man is Hard to Find,† the grandmother’s attitude toward the South is that the â€Å"old South† was better than the current South. For example, in paragraph 14, John Wesley, the grandson, states â€Å"Let’s go through Georgia

Discussion about the Article for Comair Flight 5191 accident on Aug 27

Question: Discuss about the Article for Comair Flight 5191 accident on Aug 27, 2006. Answer: Brief overview of the incident The Comair operated Comair Flight 5191 that was marketed as the Delta connection Flight 5191, was essentially scheduled as a US domestic passenger flight from the Lexington, Kentucky, to Atlanta Georgia, on behalf of the Delta connection. On the morning of 27 August 2006 at around 6:35, Eastern Time the flight crashed while it was attempting to take off from the Blue Grass Airport in Kentucky four miles west of the central business district of city of the Lexington. The plane was assigned the airport runway 22 for the takeoff, but used the runway 26 instead (Kulesa, 2003). The runway 26 was very short for a safe takeoff, causing the plane to overrun the end of the runway before it became airborne. Figure 1: The approximate paths at the Blue grass airport, the blue runway shows the desired path runway 22 and the red runway shows the actual path runway 26, the ending at approximate crash site. The x part show the closed taxiway. The craft crashed just past the end of the runway, killing forty-seven passengers and 2 of the three crew members (data Jan-Dec, 2005). The only survivor was the flight first officer. At the time, not the pilot was command, this is according to the cockpit voice recorder transcript, and the first officer was the pilot who was flying at the time of the accident. According to the NTSB report in regards to the crash, the investigator concluded the likely cause of the accident was the error of the pilot. Moreover, the flight crew failed to use on the available cues and the aids in identifying on the aircraft location on the airport surface during the taxi and the failure to cross check and verify the plane was on the right runway before the takeoff (Recommendation, 2006). The report, will certainly talk about a short description of the accident, the responsibility of the workers, the part of the administration staff, flight crew, air traffic controllers, other pilots, maintenance, weathe r conditions at the time off the accident. Furthermore, the report will explore on the lessons learnt as well as the steps leased out or even applied to stop the same incident as well as some element, which are appealing for a comprehensive examination on the matter. (Brown Whitehurst, 2012) Role of the crew The service crew carries out different functions in plane operations. The flight crew is responsible to gather on the flight release customs, which incorporated the climate information, the security of the flight notification to pilots, the tail assortment of the plane to be used all through the flight, and also the arrangement of the flight (Underwood Waterson, 2013). On the airplane, we certainly have the ramp agent, who carries out duties in regards to verifying on the safety of the plane. Additionally there is the customer support agent who assist the customer on boarding on the correct airplane as well as providing guidelines, as they necessitate. Role of the various administration personnel along with other members For this specific flight bay, the LEX airport traffic control was staffed with one controller at the time of the accident plane preflight exercises, taxi, and attempt take off (Hollnagel, Pruchnicki, Woltjer Etcher, 2008). The capacity of the controller function was for the general tower and in addition the radar positions. In the plane, there was clearly the captain who held an airline transport pilot certification in addition to a Federal Aviation exceptional medical certification, which was dated, twenty first of August in the 2006 with a confinement, which committed him to wearing remedial corrective lenses whilst working out on the rights of the certification (Dekker, 2015). The function of the captain is always to execute the taxi briefing before taxi and at the time of taxi to verbalize the vital aspects of taxi clearance, which are obtained, in addition accentuating on the runway crossings (Nelson, 2008). There was the first officer who retained an air travel transport pilot certification as well as an FAA first class medical certificate. The Comair employment as well as the flight data revealed the first class executive experienced accumulated 6564 hours in flying. The first officer function is always to help out with the flying of the airplane with the captain, he acts like the co-pilot. The plane Bombardier Cl-600-2B19, serial number 7472 was made in the month of January of 2001 and was delivered new to Comair. At the time of the crash, the plan had done 14, 536 overall flight hours as well as 12, 048 number of flight cycle (Conaway, 2016). Two crewmembers ought to monitor on the development of taxi by using on the horizontal condition indicators, airport diagrams, and airport signage to establish on the positions. There was a safety administration personnels during the time of the incident, they integrated the corporate conformity committee whose function was to evaluate on the security functionality metrics to attain on the security endeavors of t he organization (Walmsley Gilbey, 2016). The weather conditions forecast and exact conditions were sound (Wood, 2014). There were no constraints to distinctness that took place in the course of the planes taxi to the runway and attempt for the takeoff. Equally, taxi as well as attempt to takeoff took place around 1 hour before the sunrise in the course of WMV without any illumination from the moon (Zinser General, 2006). Lessons learned and measures adopted to prevent similar accidents. Various lessons could be learned from incidents of the plane crash such as the case above; one of the lesson is that the captain must have executed the taxi briefing before taxi as well as in the course of taxi to verbalize the vital aspects of taxi clearance, which are obtained, more so accentuating on the runway crossings. There could be concerns of exhaustion could be a prominent element in a plane crash. The captain and first officer ought to receive a lot more than the minimal needed relaxation time, particularly from a corresponding trip in earlier days (Hajdarbegovic, 2015). Regarding Comair flight crew performance, the board earlier mentioned that exhaustion was an impairment as the casual or perhaps the underlying cause of incidents. There are methods of extenuating airport surface process issues they are; the enhancement of the flight deck area processes, execution of the cockpit shifting map displays or even the cockpit runway notifying systems, the upgrades on the surface of the airport indexing standards, alterations in the ATC guidelines (Conaway, 2016). These interventions provide distinct strategies to reduce on the outlook for the human flaws through the surface procedure and they took place to prevent it before a calamity (Underwood Waterson, 2013). Furthermore, this kind of interventions they could assist to stop any kind of runway shortcomings, which is an issue on the security board list. Moreover, have learnt that people should play their own functions to the duties assigned. The case above present negligence of the pilot and the flight crew on their responsibility and if each person performed on their duties there is probable chance the accident would have been avoided. Facet on the accident that tend to be intriguing for research The facet, which is intriguing on the incident for the study, have been in the evaluation of the attempt to explore on the taxi and attempted takeoff progression. Moreover, as well as the connected human variable issues, survival elements, ATC staffing on workers as well as the attempt of alleviating the surface routing faults as well as other problems related to the accident of the flight. References Brown, L., Whitehurst, G. (2012, May). Effects of Commuting on Crewmember Fatigue. In Brown, L., Whitehurst, G.,(2011)The Effects of commuting on Pilot Fatigue International Symposium on Aviation Psychology Proceedings pg (Vol. 422, pp. 2-5). Conaway, C. R. (2016). Pilot Designed Aircraft Displays in General Aviation: An Exploratory Study and Analysis (Doctoral dissertation, Arizona State University). data Jan-Dec, F. O. (2005). US Department of Transportation website. Dekker, S. W. (2015). The danger of losing situation awareness. Cognition, Technology Work, 17(2), 159-161. Hajdarbegovic, D. (2015). Agent-based Approach to Retrospective Analysis of Aviation Accidents (Doctoral dissertation, TU Delft, Delft University of Technology). Hollnagel, E., Pruchnicki, S., Woltjer, R., Etcher, S. (2008, April). Analysis of Comair flight 5191 with the functional resonance accident model. In 8th International Symposium of the Australian Aviation Psychology Association (pp. 8-pages). Kulesa, G. (2003). Weather and aviation: How does weather affect the safety and operations of airports and aviation, and how does FAA work to manage weather-related effects?. In The Potential Impacts of Climate Change on Transportation. Nelson, P. S. (2008). A STAMP analysis of the LEX COMAIR 5191 accident. Master's thesis, Lund. Recommendation, S. (2006). National Transportation Safety Board. Transportation. Regulations, F. A. FAA Website. [Online] Federal Aviation Administration, 2007. Underwood, P., Waterson, P. (2013). Systemic accident analysis: examining the gap between research and practice. Accident Analysis Prevention, 55, 154-164. Walmsley, S., Gilbey, A. (2016). Cognitive Biases in Visual Pilots' Weather Related Decision Making. Applied Cognitive Psychology. Wood, S. A. (2014). Damages Issues in Aviation and Catastrophic Accident Cases. The Brief, 43(4), 10. Zinser, T. J., General, A. I. (2006). Observations on faas oversight of aviation safety. Statement of the Acting Inspector General, US DOT before the Commitee on Transportation and Infrastructure, Subcommittee on Aviation, US House of Representatives.

Marketing strategy of Amul free essay sample

In terms of overall advertising expenditures, media advertising is still dominated by Press and television, which are of comparable size (by value of sales). Posters and radio follow some way behind, with cinema representing a very specialist medium. Press[edit] In the United Kingdom, spending is dominated by the national regional newspapers, the latter taking almost all the classified advertising revenue. The magazines and trade or technical journal markets are about the same size as each other, but are less than half that of the newspaper sectors. Television[edit] This is normally the most expensive medium, and as such is generally only open to the major advertisers, although some regional contractors offer more affordable packages to their local advertisers. It offers by far the widest coverage, particularly at peak hours (roughly 7. 00–10. 30 p. m. ) and especially of family audiences. Offering sight, sound, movement and colour, it has the greatest impact, especially for those products or services where a demonstration is essential; since it combines the virtues of both the story-teller and the `demonstrator. We will write a custom essay sample on Marketing strategy of Amul or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To be effective, these messages must be simple and able to overcome surrounding family life distractions especially the TV remote. Radio[edit] Radio advertising has increased greatly in recent years, with the granting of many more licenses. It typically reaches specific audiences at different times of the day—adults at breakfast, housewives during the day, and commuters during rush hours. It can be a cost-effective way of reaching these audiences—especially since production costs are much cheaper than for television, though the lack of visual elements may limit the message. In radio advertising it is important to identify the right timing to reach specific radio listeners. For instance, many people only listen to the radio when they are stuck in traffic, whereas other listeners may only listen in the evenings. The 24-hour availability of radio is helpful to reach a variety of customer sub-segments. In addition, it is a well-established medium to reach rural areas. Cinema[edit] Though national audience numbers are down, this may be the most effective medium for extending coverage to younger age groups, since the core audience is 15 to 35. Internet/Web Advertising[edit] This rapidly growing marketing force borrows much from the example of press advertising, but the most effective use—adopted by search engines—is interactive. Mobile Advertising[edit] Personal mobile phones have become an attractive advertising media to network operators, but are relatively unproven and remain in media buyers sidelines. Audience Research[edit] Identifying the audience for a magazine or newspaper, or determining who watches television at a given time, is a specialized form of market research, often conducted on behalf of media owners. Press figures are slightly complicated by the fact that there are two measures: readership (total number of readers of a publication, no matter where they read it), and circulation (the number of copies actually sold, which is mostly independently validated). Advertising-free media[edit] Advertising-free media refers to media outlets whose output is not funded or subsidized by the sale of advertising space. It includes in its scope mass media entities such as websites, television and radio networks, and magazines. The public broadcasters of a number of countries air without commercials. Perhaps the best known example of this is the United Kingdoms public broadcaster, the BBC, whose domestic networks do not carry commercials. Instead, theBBC, in common with most other public broadcasters in Europe, is funded by a television licence fee levied on the owners of all television sets. A 2006 report by the Senate of Canada suggested that the countrys public broadcaster, the Canadian Broadcasting Corporation, be funded sufficiently by the federal government so that it could air without any advertising. [1] Advertising media scheduling[edit] Scheduling refers to the pattern of advertising timing, represented as plots on a yearly flowchart. These plots indicate the pattern of scheduled times advertising must appear to coincide with favorable selling periods. The classic scheduling models are Continuity, Flighting and Pulsing. Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India and as the countrys largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Amul follows a unique business model, which aims at providing value for money products to its consumers, while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners. In butter, cheese and saturated fats, Amul has remained the undisputed market leader since its inception in 1955, by offering quality products at competitive prices. In other categories, Amul has nullified its late mover disadvantage through aggressive pricing, better quality, innovative promotion, and superior distribution. The cooperative model pioneered by Amul is known as the Anand pattern cooperative system. It was a three-tier structure that comprised village societies, district level dairy unions and a state level federation. Each tier was economically independent of the others and comprised representatives elected from the tier below it. The organizations at each level were governed by their own bylaws, and were managed by democratically elected boards. The marketing strategy of new offerings of Amul is to primarily create a brand so as to enable itself to create a monopolistic or oligopolistic situation in a market segment which is essentially homogenous and thus create brand loyalty. The consumers of Amul exhibit variety seeking behavior. Amul ensures push strategy in order to ensure availability of the product. The aim of the company is to provide value for money to its customers but never compromise on its product quality. One of the most conservative FMCG entities, GCMMF spends a mere 1% of its turnover on promotions. GCMMF has written and re-written rules of the game. Amul butter girl is the the longest running ad campaigns for the last [continues]